Digital design

Campaigns

Four Olarm campaigns, from teaser to results: what each one had to achieve, how I approached it, and what it delivered.

01 · Olarm MAX · Reseller campaign

Black Friday: beating the all-time sales record

12,000+

Olarm MAX units sold in one week

10,000

Unit target for the campaign

8,000

Previous all-time high in a single month

Objective

Beat our previous all-time high of 8,000 units in a single month and reach 10,000 units during the campaign.

Approach

A tiered discount for resellers and ARCs that rewarded bigger orders, so partners of every size had a way in.

Buy 20 · 35% offBuy 60 · 42% offBuy 100 · 50% off

Concept and execution

I drew on Tron: Legacy for a futuristic, digital look that still carried Black Friday’s energy. Every piece went out as WhatsApp artwork straight to resellers and partners, for fast, direct delivery.

Results

More than 12,000 Olarm MAX units in one week: past the 10,000 target and a new all-time sales record.

02 · Olarm MAX and PRO · Reseller campaign

Heritage Day: selling MAX while clearing PRO

2,360

MAX units sold in one week, on top of the usual 4,000 a month

295 of 300

Remaining PRO units cleared before discontinuation

40 + 5

For every 40 MAX units, resellers got 5 PRO units free

Objective

Boost Olarm MAX sales through September and clear the last Olarm PRO stock before it was discontinued.

Approach

Five free PRO units for every 40 MAX units: bulk MAX orders for us, and PRO phased out in a way that rewarded resellers.

Concept and execution

The theme drew on the braai, a South African tradition that brings generations together. I redrew the Olarm “O” as a Weber braai over artwork representing every province, so it felt both local and national. Custom WhatsApp artwork went straight to partners in a quick, shareable format.

Results

2,360 MAX units in one week on top of normal sales, and 295 of the final 300 PRO units cleared.

1920 × 1080

Story

1:1

1200 × 628

03 · Olarm MAX · Feature launch

Video BETA: bringing CCTV into the Olarm App

Objective

Show Olarm MAX users they could now connect their CCTV, with live streaming, recording and playback inside the Olarm App and no third-party apps.

Teasers

Two weeks before launch I ran teaser communications to build curiosity around a big step: the whole security experience in one app.

Launch

Social posts inviting users to contact sales and support, LinkedIn and social carousels on the key selling points, a video ad, and print flyers packed into reseller stock shipments, so partners down the chain knew about it too.

TeasersSocial postsCarouselsVideo adPrint flyers

Results

More inbound calls from users asking for integration help.
New interest from users without CCTV, asking which brands work best.
Wider awareness of MAX’s new capabilities, making video a key value-add in the app.

Phase 1 · Teasers

Story

1:1

Phase 2 · Launch

04 · Olarm App · Launch

New app launch: a short-form video campaign

A short video ad campaign announcing the brand-new Olarm App, built to grab attention fast, show off the new experience and get users exploring the updated platform.

App screens · scroll to see all

Illustration and key visuals

View illustration & key visuals