Illustration & key visuals
Campaign series, characters and launch artwork
Illustration series and spot art for Mr D, game characters for Olarm, plus key visuals for Olarm and Mr D. Select any image to see it full size.
01 · Campaign series
Matchday Munchies: one look, every sport
An illustration series for Mr D’s Matchday Munchies campaign. Cricket, rugby, football and F1 each get their own scene, drawn in one flat, high-energy style so the set reads as a single campaign.
8 illustrations
02 · Character
The rider: one character, every angle
Mr D’s delivery rider, drawn as a repeatable character: side, front and head-on views, plus scenes like the load-shedding night ride and a grocery run.
6 illustrations
03 · Campaign
Pick n Pay groceries on Mr D
Illustration for grocery delivery with Pick n Pay on Mr D, including the Trolley Dash campaign: bags, trolleys and shoppers on the move.
4 illustrations
04 · Game characters
Wors Run: the Olarm Halloween cast
The cast of Oom Bester’s Wors Run, Olarm’s Halloween game: Oom Bester, Count Olarm, the wors-stealing rats, the winged cricket bats and the wors itself. I set the style, and Claude drew every piece in code so it runs in the game as crisp vector art. The key art was made in ChatGPT to match.
5 characters · key art
05 · Product and UI
Spot illustration for the app and site
Spot illustrations for the website, mailers, business portal and app, including FAQ and gamified promotion pieces. The boards show how far one style stretched.
3 boards · 6 pieces
06 · Photoshop
Key visuals
The lead image a launch or campaign is built around: product, type and colour working together as one.
9 images